The Arabian Travel Market (ATM) 2025 witnessed a powerful alliance in action as Al Masria Airlines, represented by its esteemed Vice Chairman Dr. Ahmed Gadalla and dynamic CEO Ms. Shirin Fareed, joined forces with Mayfair Jets at a shared exhibition booth that quickly became a hub for strategic dialogue and aviation innovation.

Dr. Gadalla, a respected figure in regional aviation policy and operational transformation, brought to the booth not only his industry gravitas but also a forward-looking vision for cross-border connectivity. Alongside him, Ms. Shirin Fareed impressed visitors and partners alike with her hands-on approach, technical expertise, and sharp commercial acumen — positioning Al Masria Airlines as a forward-thinking carrier ready to scale.

The synergy between Mayfair Jets and Al Masria Airlines was not just symbolic but translated into tangible business success during ATM. A series of high-level meetings were hosted jointly, welcoming top executives from tourism boards, travel consolidators, and airline operators from Europe, the Gulf, and South Asia.

Key outcomes of these meetings included:
• The finalization of new charter operations into key European and Eastern European destinations.
• Expansion of scheduled seasonal operations coordinated by Mayfair Jets and operated by Al Masria.
• Strategic alignment on technology and distribution platforms to boost seat sales across European markets.

Photos from the booth reflect the energy and purpose of these engagements: Dr. Gadalla in intense discussion with European tour operators, Ms. Fareed reviewing route expansion models with the Mayfair Jets strategy team, and joint signature moments capturing new tourism-focused alliances.

The presence of Al Masria’s top leadership at ATM not only reaffirmed the airline’s commitment to growth but also cemented its trust in Mayfair Jets as a strategic partner for regional expansion, network development, and revenue optimization.

As both companies continue their collaboration beyond ATM, this partnership signals a new chapter in accessible, high-quality air travel between Egypt and Europe — one built on trust, performance, and shared ambition